![](https://cdn.myportfolio.com/9ac8f9ed-0987-4d0d-9e7c-441a4c910696/0ddcc91f-8047-4438-9c43-6b333b1e68ef_rw_1200.png?h=117db161a20bf1218ff61c519f04a750)
Naming e identidade visual para consultoria antifraude.
O briefing era simples e objetivo: Precisava passar a sensação agilidade, percepção, força e segurança para o seus clientes.
Após um período de pesquisas, apresentei alguns conceitos na qual comparava processos fraudulentos como presas. Dentro desta analogia de encontrar e eliminar a fraude, e por serem consideradas excelentes caçadoras, cheguei as aves de rapinas.
As harpias costumam se empoleirar silenciosamente nas árvores mais altas, vendo e ouvindo por longos períodos de tempo. Além disso, é muito rápida e possante em suas investidas.
![](https://cdn.myportfolio.com/9ac8f9ed-0987-4d0d-9e7c-441a4c910696/08577d2d-33ad-49b4-93ad-de7c0f322734_rw_600.png?h=83568981c86e579e1bc21782ebeb5e64)
![](https://cdn.myportfolio.com/9ac8f9ed-0987-4d0d-9e7c-441a4c910696/3a5a59c4-fbfd-4981-8ad6-418aab344f3c_rw_1200.jpg?h=27e65ae321d8ca3ecf3d191057b2893b)
![](https://cdn.myportfolio.com/9ac8f9ed-0987-4d0d-9e7c-441a4c910696/c088565a-ff0f-4951-94cb-6352d0db512e_rw_1200.jpg?h=1f416aae3f3cfd68008d523ddb1aa94d)
![](https://cdn.myportfolio.com/9ac8f9ed-0987-4d0d-9e7c-441a4c910696/67103f51-219a-4bfa-bdc0-c1597aef8676_rw_1200.jpg?h=8955d398abe0d105c3e737f07319067d)
![](https://cdn.myportfolio.com/9ac8f9ed-0987-4d0d-9e7c-441a4c910696/c2ef24a4-a372-43f9-ad54-fa7162723d4e_rw_1200.jpg?h=727d1ad125644acd8d8246d37c3b7305)
![](https://cdn.myportfolio.com/9ac8f9ed-0987-4d0d-9e7c-441a4c910696/034f57b9-d45c-4409-bc50-cb68a7840a11_rw_1920.jpg?h=63e0699804a62e41589089f95d32f070)
![](https://cdn.myportfolio.com/9ac8f9ed-0987-4d0d-9e7c-441a4c910696/294eec96-19cc-416d-99b0-7fa18bf4030b_rw_1200.jpg?h=d45290195bf6a1c422e404c6ec56b36a)
![](https://cdn.myportfolio.com/9ac8f9ed-0987-4d0d-9e7c-441a4c910696/777c3b37-1c80-4baf-b8b3-8a402e5a5dc2_rw_1200.gif?h=523b07343f12b482def5005146281531)
![](https://cdn.myportfolio.com/9ac8f9ed-0987-4d0d-9e7c-441a4c910696/a6bd1640-856c-49fa-8a67-8f20d6693b8c_rw_1200.jpg?h=3ba48ffddc5571b3043152f3a9d444a9)
Obrigado!